Are you ready to play?

Hello, we’re so happy to meet you and welcome you to Playgro, where FUN comes first!

You see, we’re on a mission to let babies be babies and let parents enjoy the ride without the pressure of ‘performance’.

That’s why our developmental toys are tailor-made for those precious playtime moments – because we believe the smartest kind of toy is the one that helps them have fun. Affordable, adorable, and designed for everyday use, our toys are the perfect companions for your little one’s exploration. 

So, come and meet the rest of the gang who will help you and your family grow one play at a time.

The right fun for the right age

Come and meet the gang, here’s Penny, Clip Clop, Cleo, Tamika and Roary, they’re our brand ambassadors who will help you find the best age-appropriate toy for your little ones. You’ll be seeing them around a lot so don’t be shy to say hi.


0+ Months

Clip Clop

3+ Months


6+ Months


9+ Months


12+ Months

Wherever you are, we have you covered

Whether it’s bathtime, playtime, bedtime, car trips or your baby’s teething, rest assured – we’ve got you. At Playgro, we make toys that are seriously fun for all occasions. We know every little one grows at their own pace, so you’ll find something suitable for every age and moment, from tiny tots taking it all in to busy toddlers on-the-go.

The Playgro Story

It all began in 1992 in Melbourne, Australia by Gavin & Marc. To this day we are proudly among the few Australian-owned family businesses in our industry. Come and learn more about the Playgro journey.

Want to know more?

Join us at our blog, it’s packed with Playgro news and interesting articles to help you discover more about how fun and baby development go hand-in-hand. If you’re interested in submitting an article as a guest blogger – drop us a line at