Generation Play, Grow & Learn

For three decades, Playgro has been trusted by parents around the world to support learning and growth, stimulate curiosity and color baby’s world with imagination and fun!

Flat Comfort Bear

Sensory Friend Salo Sloth

Dreamtime Soothing Sounds and Lights Hedgehog

Playgro Story

Founded in 1992 in Melbourne, Australia – we remain a proud Australian owned family business. Want to know more about the Playgro journey?

Age For Stage

They just grow so fast, don’t they? Our Age of stage guide helps parents select the most age appropriate products for their little one and gives a starting age from which baby will be able to enjoy and interact with each product in different ways.

Read about our Age for Stage System


Don’t worry – we’ve thought of everything! Bath time? Play Time? Bed Time? Time for Teething? Time for a car trip? At Playgro we create toys that engage and entertain. We focus on each key developmental stage and include features to assist baby develop through play. From stimulating toys to entertain baby while in car, play gyms to get baby moving, and bath toys to make bath time fun, to calming mobiles and soothing teether toys – we’ve got it covered.

Brand Reps

Recognise these cuties? As divine as they are – they are not professional models – just 100% Playgro fans. Our brand reps are nominated by Playgro mums and dads, grandmas, aunties and best friends. Join us on our social channels to hear about any upcoming brand rep opportunities.


Playgro news and general interest articles that are definitely worth a read. If you are interested in submitting an article as a guest blogger – please submit articles to