Playgro Development Story
(Designed In Australia)

Inspired by watching our own children play and grow, we blend valuable insight with leading-edge technology to create products that meet the needs of parents and babies around the world.

We’re a team of playful minds crafting magical toys that help babies everywhere discover the world by putting fun first. We use our expertise to design unique characters and products that perfectly match each little one’s stage of development, from exploring textures to sparking imagination. We listen to playrooms worldwide to bring the latest trends to life, creating modern, durable toys built for endless fun. 

30 Years and still having fun

Time certainly flies when you’re having fun! For over 30 years Playgro has been developing quality, innovative, and much-loved toys for the tiniest tots across the globe. From humble beginnings in Melbourne Australia, Playgro has grown into a thriving international business. We’re passionate about the development of babies and toddlers and love sharing our innovation and products with families around the world.

Quality & Safety

Our Quality Control team is extremely vigilant – always triple-checking that our products are safe for babies. When you buy a Playgro toy, you know it has undergone rigorous Quality Control and safety testing. That’s because 100% of Playgro toys are tested to worldwide standards. In addition, we ensure that every single Playgro toy is Non-Toxic, Phthalate Free, Lead-Free & BPA Free.

Designed In Australia

We reckon we’re pretty lucky to live and work in one of the most beautiful places in the world. Our fresh air, great beaches, magnificent flora and fauna, and relaxed lifestyle make living and working here pretty special. That said, we don’t sit around on the beach all day – we’re always busy creating our next range of developmental infant toys for the global market.

Our amazing team of product developers, industrial designers, graphic designers and illustrators are constantly in creative mode – designing products that provide opportunities for babies to think, look, listen and move – and most importantly – have fun!

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